This year, Specialty Coffee Association of Europe (SCAE), invites the coffee world to meet at the 7th World Cup tasting Championship from June 23 to 25th at Olympia in London, UK.

Cup tasting is the art of testing and determining different characteristics in a coffee. You can easily compare it to wine tasting. Cup tasters, or cuppers as they are called, oftentimes work at coffee importers and help determine which coffees to buy. Thus, the skill of choosing a good coffee is very important to the coffee business as a whole.